resume for Alan Perkel
Focus
Lead a creative team in designing user centered interactive experiences that balance customer needs and business goals, to grow brand loyalty. Strategically use technology investments to maximize revenue through informed design decisions.Experience
2006 - Present
Citigroup, Citi Cards eBusiness
Executive Creative Director, Vice President, Web Strategy and Design
2002 - 2006
PetSmart Inc.
Associate Creative Director, Sr. Mgr. User Experience
Responsibilities:
- Lead a team of 8 responsible for overall user experience including design, content, email marketing, promotions, design and usability.
- Drive sales on two CMS e-commerce solutions for pets and equine.
- Grow brand loyalty in the direct channel.
- Partnered with multiple channels within the retail organization to support internal Merchants and IT teams to deliver product and community content to the online customer.
- Transformed the brand in the online channel, helping migrate from “Mart” to “Smart”.
- Worked closely with store environment, catalog, mass media and circular teams to provide a consistent experience across channels for all pet parents.
- Developed and refined processes to bring products to the Web faster and more cost efficiently.
- Migrated undocumented antiquated website to Blue Martini CMS.
- Supported alternative payment implementation, improved online conversion through enhanced search and guided selling.
- Implemented Coremetrics analytics and defined KPI’s to measure the success of the business.
- Achieved double digit growth year over year through online sales.
2001 - 2002
InfoImage Inc.
Director of Creative Services
Responsibilities:
- Individual contributor, responsible for partnering with clients side creative teams to support template implementation for portal product.
- Supported sales, marketing, client services, and product development group with design needs.
- Enhance usability of our portal application for future releases of products, through customer feedback and heuristic analysis.
- Designed, developed and maintained corporate website.
- Increased customer satisfaction through interface design and addressing usability feedback within the development cycle.
- Increased visitor and provided sales leads through online demos and marketing efforts.
- Bridged the gap between the technical team and the sales team to provide customers with useful info during the sales process.
1999 - 2001
marchFIRST (USWeb/CKS)
Creative Director, Senior User Experience Manager/Consultant
Responsibilities:
- Managed and grew team of 12 designers, usability specialists, and information architects for the Phoenix office of marchFIRST.
- Lead requirements gathering for interface design, browser compatibility testing and end user testing.
- Responsible for budgeting, hiring and team utilization.
- Support business development efforts from a user experience perspective.
- Partner with regional offices to deliver on strategic initiatives and set goals.
- Designed Internet, Intranets and Extranets for 70+ Fortune 500 companies.
- Responsible for budgeting, hiring, and supporting business development efforts.
- Partnered with regional offices to deliver on strategic initiatives and set goals.
- Maintained 95% utilization for creative team
1998 - 1999
Jomax Technologies Inc. / GoDaddy Inc.
Senior Web Designer
1995 - Present
Freelance Interaction Designer / Internet Marketer
Clients Include: Shimano, Virgin Atlantic Airlines, ESG Engineering, Accutronix Motorcycle Products, CGC Solutions Group, Park & Co, Acquity Group
Education
B.F.A. in Visual Communication, emphasis in Graphic DesignNorthern Arizona University, Flagstaff
Semester at Sea, Institute For Shipboard Education
University of Pittsburgh, Pennsylvania
Continuing Education
Website Usability Boot Camp NN/g, with Jacob Nielson, 2005Nielson Norman Group NN/g Web Design Usability, 2003
Designing Usable Website, Human Factors International, 2000
Web Design '99, 1999
Portfolio review & letters of recommendation upon request
